Knowing what is current and what will be the next big thing are essential when creating retail environments that will set the stage for great shopping experiences. Retail store designers are coming up with ever more creative and innovative ways to keep consumers coming back for more. Here’s a look at some of the latest and burgeoning trends in retail design.
Industrial Style
Getting back to basics with exposed steel beams, concrete pillars, and other structural elements can make a space look less cluttered and ensures the product stands out. Incorporating raw, unfinished materials such as old wooden crates, pallets, sheet metal or tin, and re-purposed wood adds a humanizing element and communicates authenticity.
Back to Nature
Store designers are using plants and other natural materials to add texture and bring the outdoors in. Elements from nature create a more soothing environment that encourages people to linger longer. Sustainability and authenticity of materials have become key philosophies for many successful brands.
Mood Lighting
Lighting can make a big difference in store design. While proper lighting is critical in highlighting key areas of the store and drawing shoppers in and around, this is one category where innovation meets artistry. Lighting no longer just serves as an accent or highlight; it is a major feature that is used to create ambiance and enhance the store experience.
Eclectic Design
Uniformity is out as more and more brands launch new store design concepts based on an eclectic mix of materials which are traditionally not combined. Today’s cutting-edge stores mix a wide variety of styles, furnishings, and scale, which allows them to express different facets of the brand image and distinguish themselves from other competitors.
Local Design Elements
The addition of local design elements will create context for the store’s location and increase acceptance by local customers.
Marble Effects
Luxury brands are using marble or marble effects to achieve a chic modern look in their stores. Many retailers are using painted faux marble finishes and marble-like porcelain tiles on floors, walls and countertops to obtain this look without the expense and maintenance of real marble.
Copper
Copper is the new metal that’s replacing gold and silver. Retailers are including this rosy metal into their store design with pendant lamps, store fixtures, display tables and even even wallpaper designs.
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